The brand Black Swan was established 1948 in England. The history of the Black Swan began when the Italian tailor Alessandro, in pure desperation after the disappearance of his big love, decided that he needed to take action in order to find her again. Destroyed but inspired Alessandro believed that his future happiness depended on whether or not he could see Claire, the one person who meant the most to him. The result was a brand with a logo of a finely embroidered black swan.The swans symbolize the infinite true love in which Alessandro believed that would help to guide Claire back home. Black Swan revises the classic English tradition in a more modern way by offering stylish garments with a slim fit and vintage details. The black swan represents the "uniqueness of peoples who always want to stand out".
The brand Black Swan was established 1948 in England. The history of the Black Swan began when the Italian tailor Alessandro, in pure desperation after the disappearance of his big love, decided that he needed to take action in order to find her again. Destroyed but inspired Alessandro believed that his future happiness depended on whether or not he could see Claire, the one person who meant the most to him. The result was a brand with a logo of a finely embroidered black swan.The swans symbolize the infinite true love in which Alessandro believed that would help to guide Claire back home. Black Swan revises the classic English tradition in a more modern way by offering stylish garments with a slim fit and vintage details. The black swan represents the "uniqueness of peoples who always want to stand out".
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